2025 - Blue Chip Builds
Blue Chip Builds is a company based out of Raleigh, NC that focuses on providing the best home installation services in the Triangle. From door and window installation to restoration projects, Blue Chip Builds has completed over 2,000 projects while delivering award winning customer service.
My objective as a designer for a few of their products included creating an updated logo, developing a color palette, and applying a cohesive design language to various products, including business cards, truck decals, apparel, and a pre-sales lookbook for clients.
This client-facing sales lookbook is a structured storytelling system to support live sales conversations. I approached the deliverable through a UX lens, defining a clear narrative flow that guides customers from high-level value propositions to detailed service comparisons, process explanations, and credibility markers. Information was organized using user-flow thinking—anticipating common customer questions and decision points, then sequencing content to progressively build understanding. Layouts, comparison tables, and iconography were used as UX components to translate technical and business requirements into clear and presentable visual narratives.
Throughout the project, I applied experience design and presentation design principles to ensure clarity, consistency, and reusability across touchpoints. Each spread was designed to function both as a standalone storytelling asset and as part of a cohesive end-to-end customer journey, reinforcing trust through process transparency, warranties, and social proof. Working within a design system, I balanced visual polish with usability, creating a flexible sales enablement asset that aligns business goals with customer understanding. The final lookbook serves as both a UX asset and a sales enablement deliverable—supporting clarity, storytelling, and alignment between business goals and customer understanding while remaining flexible for in-person presentations and future reuse.
The Blue Chip logo was refined to visually represent a house, window, and door within a single, simplified glyph. Designed for clarity and versatility, the logo scales cleanly across print, digital, and embroidered applications, including branded merchandise.
